Our job is to come up with ideas. Big, bold, beautiful ideas. Ideas to love. Or hate. And right there, that last sentence, most people flinch. Hate? That’s a bad word!
Sure, but if your fear of hate is greater than your desire for love, you end up with wishy-washy ideas that excite no one. We have no interest in that. We want to be remembered. As do the clients we would love to work with.
Are you that client?
